Updated: April 2024 Naming your business or product is a crucial element in the marketing process. A good name enhances your image and opens up all kinds of promotional and branding opportunities. Here is a step-by-step approach to finding the right name and some helpful tips to consider when launching your business or product online. Step 1: What's Your Business Personality? Before you can find a good name you'll need to develop a road map for success. Create a naming brief, which is Continue Reading